CONFIDENT SELLING FOR THE 90S & BEYOND (1992): This book retains the essence of CONFIDENT SELLING while placing the sales person in the center of virtually every occupational endeavor. In the age of electronics, there remains an individual still at the controls. And in a world where your partner and customer may be a continent or more away, awareness of reality has a new meaning. The book is both a blueprint and manual, both a confidence builder and practical guide to confident thinking which is the key to selling with confidence. The book deals with real case histories in the experience of Dr. Fisher from when he was a neophyte salesman to a corporate executive. It also provides a systematic easily understood journey to self-understanding and the power of the open mind. The book was so well thought of that it was nominated for a Pulitzer Prize for 1992.

READERS’ COMMENTS

Arizona Networking News: “Dr. Fisher feels that the psychology of selling is undergoing a transformation and offers a remarkable guide to better opportunities, a better self-image, and better sales. Not just for sales people, Confident Selling for the 90s & Beyond is a veritable roadmap to ever-increasing success.”

New Awareness Magazine: “While the title of the book refers to selling, the ideas and philosophies can be applied to any and all situations in life. The basic theme of the book is that the relationships in which people are involved, whether they are sales persons or customers, personal relationships or even parent and child will not be the same in the future. Confident Selling for the 90s & Beyond contains a wealth of information, some about the past and present, but much more on the future directions. It could turn out to be as prophetic as John Naisbitt’s Magatrends.”